Job Description

Organizations everywhere struggle under the crushing costs and complexities of “solutions” that promise to simplify their lives. To create a better experience for their customers and employees. To help them grow. Software is a choice that can make or break a business. Create better or worse experiences. Propel or throttle growth. Business software has become a blocker instead of ways to get work done.

There’s another option. Freshworks. With a fresh vision for how the world works.

At Freshworks, we build uncomplicated service software that delivers exceptional customer and employee experiences. Our enterprise-grade solutions are powerful, yet easy to use, and quick to deliver results. Our people-first approach to AI eliminates friction, making employees more effective and organizations more productive. Over 72,000 companies, including Bridgestone, New Balance, Nucor, S&P Global, and Sony Music, trust Freshworks’ customer experience (CX) and employee experience (EX) software to fuel customer loyalty and service efficiency. And, over 4,500 Freshworks employees make this possible, all around the world.

Fresh vision. Real impact. Come build it with us.

Job Description

We are looking for a highly analytical and strategic Director, Analytics to lead a team focused on data-driven insights for the go-to-market organization. This role will be responsible for developing and executing strategies that analyze and optimize business performance across multiple functions, with a focus on data analysis & reporting. The ideal candidate will have extensive experience in data analytics, and performance measurement, alongside expertise in collaboration with cross-functional teams, including marketing, sales, product, and finance. A strong background in B2B SaaS metrics, statistical modeling, and data visualization is essential for success in this role.

Key Responsibilities:

• Develop and implement data-driven strategies to optimize go-to-market initiatives, ensuring alignment with overall business goals and GTM objectives across sales, and marketing teams
• Build, maintain, and optimize dashboards and reports to track KPIs, providing actionable insights for sales & marketing and leadership teams.
• Provide actionable insights to senior leadership by analyzing key GTM metrics, identifying market trends, customer behavior, and opportunities to refine go-to-market strategies.
• Manage data pipelines and collaborate with data engineering teams to ensure accurate data collection and integration across platforms
• Mentor and manage a team of data analysts, fostering a culture of curiosity, innovation, and continuous improvement.
• Collaborate closely with sales, marketing, product, and finance teams to translate data insights into actionable events and ensure cohesive execution across channels.

Qualifications

• 12+ years of experience in analytics, preferably in a B2B SaaS environment.
• Master’s degree in Business Analytics, Data Science, Statistics, or a related field.
• Expertise in developing metrics, performance measurement, data modeling, and reporting
• Proficiency with analytics tools such as Google Analytics, SQL, Tableau, PowerBI, or other BI platforms.
• Strong understanding of marketing automation and CRM platforms (e.g., Marketo, HubSpot, Salesforce).
• Excellent problem-solving skills with the ability to translate complex data into actionable insights.
• Strong leadership and team management experience.
• Ability to communicate effectively with both technical and non-technical stakeholders.
• Highly organized with strong project management skills and the ability to work in a fast-paced environment.

Additional Information

The annual base salary range for this position is $220,000 — $316,250 USD.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.

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