Google Ads Manager Job at Internet Marketing Expert Group, Knoxville, TN

  • Internet Marketing Expert Group
  • Knoxville, TN

Job Description

Senior SEM ( Google Ads ) Specialist Position:

This position requires senior-level Google Ads management experience.

We seek a highly experienced Senior Search Engine Marketing (SEM) Specialist to manage our Google Ads and other pay-per-click (PPC) marketing initiatives. As a Senior SEM Specialist, you will collaborate closely with the SEO and Marketing teams to maximize ROI, drive traffic, and increase customer acquisition. Additionally, you will be responsible for managing our paid search budget and maintaining campaign efficiency.


  • Flexible work location: Knoxville or Sevierville, TN office and remote and hybrid available. 
  • Retirement ( Simple, and we match up to 3% ), Life Insurance, Health Insurance, Dental Insurance, Vision Insurance, Short Term Disability Insurance

Primary Responsibilities:

  • Develop, implement, and manage paid search campaigns on Google and other platforms
  • Execute tests, collect and analyze data, and identify trends and insights for optimization
  • Ensure maximum ROI in paid search campaigns through data-driven analysis and decision-making
  • Monitor, report, and analyze website analytics, PPC initiatives, and campaigns
  • Manage campaign expenses by staying on budget, estimating monthly costs, and reconciling discrepancies
  • Optimize ad copy and landing pages for paid search engine marketing campaigns
  • Expand and optimize keyword discovery and targeting strategies
  • Research and analyze competitor advertising tactics and performance
  • Prepare new ad copies, pause underperforming ads, and manage bids
  • Continuously monitor and track search activity, making necessary adjustments for optimal performance
  • Conduct competitive analysis of websites, audience targeting, keyword selection, and budget recommendations
  • Focus on attracting quality traffic and optimizing campaigns for Click-Through-Rate (CTR) and conversions
  • Utilize various ad extensions and features to enhance ad performance
  • Perform A/B split-testing for ads and landing pages, and monitor campaign performance daily


  • Proven senior-level experience managing successful PPC campaigns across Google, Facebook, and Instagram
  • Proficiency in performance marketing, conversion optimization, and online customer acquisition
  • Up-to-date knowledge of trends and best practices in search engine marketing
  • In-depth experience with bid management tools and website analytics tools (e.g., Google Analytics)
  • Strong analytical skills and experience generating SEM reports
  • Familiarity with A/B and multivariate testing methods

Join our dynamic team and contribute to our company's growth by optimizing our search engine marketing strategies. If you have a passion for data-driven decision-making and a track record of success in the SEM field, we encourage you to apply today.

Job Tags

Full time, Temporary work, Remote job, Flexible hours,

Similar Jobs

GE Renewable Energy Power and Aviation

Shipping Associate - 1st shift Job at GE Renewable Energy Power and Aviation

 ...includes health care starting on day one, 401 (k) savings plans with generous employer match, paid time off and more ~ Education Assistance: GE encourages employees to continue their education and provides financial support to further employee learning ~ Work... 


Online English Teacher Job at bilingualbebe

 ...Online English Teachers (parttime)$10$15 per hour Job description: As a LingoCircle instructor you will teach children 3 to 15 years old remotely using a communicative method leveraging your creativity to maintain high levels of motivation and engagement with... 

The Hongkong and Shanghai Hotels, Limited

Overnight Security Job at The Hongkong and Shanghai Hotels, Limited

Working alongside the Director of Security and Security Manager at The Peninsula Beverly Hills, we are seeking an Overnight Security Officer...  ...Beverly Hills. ~Work for an award-winning luxury hotel group~Learn and grow within a diverse multi-outlet property... 

MRINetwork Jobs

Outpatient Infusion Nurse Manager Job at MRINetwork Jobs

 ...Talent Meets Opportunity Outpatient Nurse Manager Moab Regional Hospital (Retained...  ...Outpatient Nurse Manager for their Infusion, Oncology, and Wound Care services. In this...  ...~ BSN, required. ~ Current UTAH state RN License, required. ~2 years of clinical... 

Kent Plc

Junior 3D Structural Designer Job at Kent Plc

 ...matter what ethnic background, gender, age, religion, identity, or disability. About the job: Kent is looking for a Junior 3D Structural Designer to be based in Houston, TX. The primary responsibility of this position is to handle and coordinate all structural...