Product Marketing Specialist Job at ABB, Cary, NC

  • ABB
  • Cary, NC

Job Description

Product Marketing Specialist

At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. That's our story. Make it your story.

This position reports to

Product Marketing Manager

Your role and responsibilities

In this role, you will have the opportunity to implement product marketing strategies in line with global product strategy in assigned area to meet business objectives. Each day, you will implement marketing activities and support Sales organization in driving sales and services for respective products. You will also showcase your expertise by driving sales efficiency by providing appropriate product knowledge information and training. The work model for the role is: Hybrid, LI-#hybrid This role is contributing to the Electrification Distribution Solutions division supporting all of the US. Main stakeholders are power utilities & OEM. You will be mainly accountable for: • Review and evaluate project specifications and end-user customer requirements to provide electrical solutions including one-line electrical diagrams, schematic diagrams, lay-out & equipment drawings, equipment specifications and project budget pricing for medium voltage Grid applications. • Accountable for supporting the customer during the homologation process and pilot projects. • Be the local product expert in the following products and applications: Intelligent Electronic Device (EID), Protection Relays, Centralized Protection & Software and other Digital Substation Products. • Thought leadership - Participate in and develop papers for IEEE and other industry events/ conferences to raise awareness of ABB solutions.

Qualifications for the role

  • Bachelor's of Science Degree in Engineering or relevant work experience from the field of Digital Substation Products with minimum of 5 years of technical, application and marketing experience
  • Should have medium voltage equipment or applications experience and experience with medium voltage power distribution systems operation and equipment
  • A background in protection relays and digital applications and technologies
  • Must exercise considerable creativity in developing and implementing approaches tailored to individual customers, based on knowledge of customer requirements. Must be able to analyze market and competitive trends and products and recommend action plans leading to new ABB sales
  • The ideal candidate will be able to explain in a clear and persuasive manner the technical merits of the assigned products in direct contact with customers, consultants and channel members and be able to create customer confidence in ABB products and solutions
  • Follow and perform duties in accordance with the ABB safety and business ethics policies
  • Candidate must be willing to travel as necessary for account support, estimate 25 percent of the time
  • Candidates must already have a work authorization that would permit them to work for ABB in the US


  • Retirement plan
  • Healthcare plan
  • Life insurance
  • Disability insurance
  • Wellbeing program
More about us

ABB's Distribution Solutions Division facilitates the efficient and reliable distribution, protection and control of power by improving electric power quality while strengthening the resilience of the grid. The Division offers segment-specific products and solutions that largely serve utilities, industry and infrastructure segments, often providing the requisite medium-voltage link between high-voltage transmission systems and low-voltage users. With ABB Ability™ enabled connected solutions at its core, the offering includes medium-voltage air- and gas-insulated switchgear (1 to 66 kilovolts), indoor and outdoor circuit breakers, reclosers, fuses, contactors, relays, instrument transformers, sensors, motor control centers, as well as low-voltage switchgear for the ANSI standard markets. We value people from different backgrounds. Could this be your story? Apply today or visit to read more about us and learn about the impact of our solutions across the globe. #MyABBStory We look forward to receiving your application. If you want to discover more about ABB, take another look at our website Equal Employment Opportunity and Affirmative Action at ABB ABB is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to their race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, or protected veterans status. For more information regarding your (EEO) rights as an applicant, please visit the following websites: As an Equal Employment Opportunity and Affirmative Action Employer, applicants may request to review the Affirmative Action Plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762. Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to Resumes and applications will not be accepted in this manner.

Job Tags

Work experience placement, Local area, Outdoor, Work visa, Monday to Friday,

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