Job Description

High-quality fresh chocolate - that's what the Swiss chocolate manufacturer Läderach stands for. Founded in 1962, the family business now employs over 2500 people from more than 80 countries across the group, and the trend is rising. The company's headquarters are located in the canton of Glarus. Here, against a picturesque Alpine backdrop, we produce our fresh chocolates and are constantly developing new, innovative ideas in agile teams.

 
Our Corporate Functions business unit encompasses a wide range of activities. Alongside our Finance and IT Services, Global Marketing and Sales Management as well as Human Resources are also located here. Fresh ideas are developed here every day, and together we turn them into success stories. Personal responsibility and networked work are particularly important to us. Want to be part of it too? Come and join us.

Senior Marketing Manager of Läderach North America

The Senior Marketing Manager for Läderach North America will be a pivotal leader in driving the marketing strategy and execution for the region, reporting directly to the President of North America. This role will oversee all marketing efforts for the brick-and-mortar locations across the U.S. and Canada, ensuring alignment with global brand standards while addressing regional market needs. The SM will collaborate closely with the global marketing team in Switzerland, ensuring consistency in messaging and brand positioning.

What you can expect

Strategic Marketing Leadership:

• You will develop and execute comprehensive marketing strategy / tactics to drive brand awareness, traffic, and sales growth for North American brick-and-mortar locations.
• You will align marketing initiatives with the company’s global vision while tailoring campaigns to regional preferences and consumer behavior.
• You will identify market trends, opportunities, and challenges to inform strategy and maintain Läderach’ s competitive edge.

Campaign Development and Execution:

• You will lead the creation and execution of marketing campaigns, including seasonal promotions, product launches, and experiential activations.
• You will oversee content creation for in-store and digital platforms, ensuring it reflects the brand’s premium quality and storytelling approach.

Collaboration with Global and Local Teams:

• You will serve as the primary liaison with the global marketing team in Switzerland, ensuring consistency in brand standards and campaign execution.
• You will work cross-functionally with regional teams, including sales, operations, and IT, to ensure marketing strategies are effectively implemented.

Team Management and Leadership:

• You will build and lead a high-performing marketing team to support North American initiatives. 
• You will provide coaching and development to team members, fostering creativity and innovation.

Performance Measurement and Reporting:

• You will analyze marketing performance data and customer insights to measure the effectiveness of campaigns and drive continuous improvement.
• You provide regular updates to the President and global team on marketing activities, performance metrics, and ROI.

Budget Management:

• You will oversee the North America marketing budget, ensuring efficient allocation of resources to maximize impact.

What we expect from you:

• You have a Bachelor’s degree in marketing, Business, or a related field; MBA preferred.
• You have 7+ years of marketing experience, including leadership roles ideally within confectionery resp. food retail , luxury, or CPG industries.
• You have proven success in developing and executing regional marketing strategies in alignment with global brand standards.
• You have a strong understanding of retail dynamics, consumer behavior, and omnichannel marketing.
• You have excellent leadership, communication, and collaboration skills.
• You have analytical mindset with experience in measuring campaign performance and ROI.
• You have the ability to travel domestically and internationally as needed approximately 25-35%.
• You have the physical ability to stand for long periods of time, bend, stretch and lift up to 20 pounds.

Preferred Skills:

• Experience working with global teams and managing cross-cultural collaboration.
• Proficiency in additional languages (e.g., German, French, or Spanish) is a plus.
• Passion for premium food brands and understanding of the luxury market segment.

What we offer you

• Competitive Pay 
• Medical-80% contribution by Laderach of Employee only plan and 50% contribution by Laderach of Family Coverage plan (s)
• Dental
• Vision 100% covered by Laderach
• Paid time off and Holiday pay
• Life-Laderach covers up to $25k of Life Insurance (option to go up to $150k)
• Optional 401(k) enrollment
• Employee assistance program 
• An exciting working environment with motivated colleagues
• A position with lots of personal responsibility
• The opportunity to contribute fresh ideas
• An open and respectful feedback culture
• In-house and further external training
• Unique career opportunities
• Generous discounts on our products
• Chocolate at work
• Free parking spaces

Own it. Grow it. Make it fresh.

Sounds interesting? Then come join us. Jennifer Kassaras, Recruiting and Onboarding Manager linkedin.com/in/jennifer-kassaras-b52b2144 will be happy to answer your questions. You can also visit our career site: My Job Search

We are an Equal Opportunity Employer, committed to hiring a diverse workforce. All openings are filled based on qualifications without regard to race, color, sex, sexual orientation, gender identity, national origin, marital status, veteran status, disability, age, religion, or any other classification protected by law. Our success and momentum to expand is only possible through the passionate drive of our diverse 2,500 employees, who come from more than 80 countries and represent various backgrounds, religious beliefs, and lifestyles.

The Retail business unit comprises more than 200 chocolateries in 21 countries. Here we offer our chocolate specialties and invite customers to experience fresh chocolate in ever new ways. Want to be part of it too? Come and join us. Jennifer Kassaras, Recruiting and Onboarding Manager linkedin.com/in/jennifer-kassaras-b52b2144 will be happy to answer your questions. You can also visit our career site: My Job Search

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