Social media specialist Job at Estipona Group, Reno, NV

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  • Estipona Group
  • Reno, NV

Job Description

We’re seeking an experienced Social Media Specialist with 2-4 years of experience managing social media accounts for brands and/or organizations. In this role, you will be part of a collaborative team, providing comprehensive branding and communication for a variety of government, healthcare, for-profit and nonprofit clients.

Details:
  • Location: Must live in Reno, NV, or within 20-40 miles of it
  • Job Type: Full-time Schedule: Monday – Friday, 8 am – 5 pm PST
  • Education: Bachelor’s degree preferred
  • Experience Level: 2-4 years of experience (experience may include internships)
  • Salary: $45,000 - $55,000

The ideal candidate:

Is:

  • A self-starter
  • A strategic thinker
  • Energetic
  • Passionate about communications and marketing

Has:

  • A true love for all things social media and an understanding of how it can support business
  • Excellent presentation and communication skills

Enjoys:

  • Creating engaging content and crafting a visual aesthetic on social media platforms
  • Collaborating with creatives (copywriters, graphic designers, videographers/photographers, etc.)
  • Using a variety of social media platforms and tools for fun/personal use
  • Learning and teaching new social media best practices (both internally and externally)
  • Staying up on trends
  • A fast-paced environment

Cares about:

  • Public health
  • Diversity, equity, and inclusion
  • Community engagement

Responsibilities

Engagement:

Provide daily engagement that helps grow your accounts

  • Inbound:
  • Reply to all inbound engagement with the unique brand voice/tone
  • Collaborate with internal/client team for sensitive responses
  • Recommend best practice responses when working with clients for inquiries that require their attention
  • Outbound: 
  • Determine target accounts to engage and use appropriate techniques to grow account brands and followings

Content Creation:

  • Establish a monthly editorial calendar for each account
  • Develop well-researched and error-free content for multiple platforms
  • Bring new ideas to the monthly editorial calendar aimed at account success 
  • Use Canva effectively on a day-to-day basis.
  • Leverage existing templates to create feed content, stories, graphics, videos etc.
  • Create long-form strategy documents/reports
  • Clearly articulate additional graphic design or copywriting needs to creative team
  • Continuously seek inspiration for great content 

Reporting:

  • Provide ongoing testing and KPI reporting
  • Assist in compiling and creating client reports monthly
  • Identify KPIs from social media tools
  • Pull data from native social media analytics
  • Pull data from social media ad platforms
  • Gather specific content and engagement examples from social posts
  • Identify industry benchmarks to establish internal and external KPIs

Additional Responsibilities:

  • Collaborate with the Digital Specialist & VP of Strategy to review data from social media reports, identify trends, and tailor content to desired audiences and across channels
  • Develop social media strategies and plans
  • Attend internal and external meetings and make presentations to the team and clients as needed (virtual and in-person)
  • Support new business pitches

Benefits:

  • Competitive salary range: $45,000 – $55,000 per year
  • Work from home (weekly in-person meetings required)
  • Comprehensive benefits package, including medical, dental, vision, disability and 401(k) with employer matching
  • Generous paid time off, including vacation, sick leave, and paid holidays
  • Professional development opportunities and a supportive, collaborative work environment

If you possess the skills, experience, and enthusiasm to thrive as a Social Media Specialist at Estipona Group, we encourage you to apply.

Please submit your resume and a compelling cover letter to  info@estiponagroup.com . Applications received any other way will not be considered.

Job Tags

Remote job, Holiday work, Full time, Internship, Monday to Friday,

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