Job Description

Visual Merchandising Manager

Join Us at Pura—Reimagining Fragrance for the Future

At Pura, we believe life is better when it smells good. Fragrance has the unique power to transform spaces, elevate moods, and create lasting memories. But we know it can do even more. That’s why we’re pioneering the future of fragrance, combining cutting-edge smart home technology with premium, clean scents to create personalized, meaningful experiences in every home.

We’re not just a fragrance company—we’re on a mission to change the way people experience scent. At Pura, we are redefining fragrance as a critical element of design, on par with color, texture, sound, lighting, and furniture. We call this Scent Design —transforming scent from an afterthought into an intentional, skillful component of every space. By blending artistry and science, Pura allows users to design their own “scentscapes” that enhance daily life and craft environments that feel as good as they smell.

Why Join Pura?

Our journey began with two innovators, Richie Stapler and Bruno Lima, and their shared vision of revolutionizing how we experience fragrance. Since then, Pura has grown into a company that sells a fragrance every 3.7 seconds, partnering with iconic brands like Curio, Anthropologie, and Disney. We’ve been recognized as the Fastest Growing Company in Utah, and we are passionate about making scent a core part of life’s most memorable moments.

Your Role at Pura:

As Pura’s Visual Merchandising Manager , you will be the creative force behind our retail and experiential presence, ensuring a consistent, unified shopper experience across all channels. Your ability to translate Pura’s brand identity and value into world-class visual displays will help the company "Own the Aisle" and establish a premium, memorable retail presence in stores like Target, Nordstrom, Anthropologie, and beyond.

This role combines strategic thinking, collaboration with cross-functional teams, and hands-on project management to deliver exceptional retail experiences that engage shoppers and drive sales.

You will help us inspire a belief in the power of fragrance to craft and elevate memorable moments for our Owners. This is your chance to make an impact in a high-growth company that’s redefining the way people experience scent.

What You’ll Own:

Visual Merchandising Strategy, Development & Execution

• Develop and implement a cohesive visual merchandising strategy to align with Pura’s brand identity and business goals.
• Design and execute immersive displays that captivate shoppers and communicate Pura’s value proposition.
• Lead the creation and deployment of in-store displays, end cap displays, shelving layouts, and promotional materials that ensure Pura "Owns the Aisle."
• Collaborate with the retail sales team to align on sales goals, initiatives, and priorities, ensuring cross-functional synergy and leveraging retail insights to achieve shared objectives.
• Incorporate technology and interactive elements into retail experiences, creating memorable, engaging touchpoints for customers.

Collaboration with Category Management & Research

• Partner with Category Management to ensure merchandising strategies align with product and category growth goals, accounting for consumer insights, retail trends, and data.
• Translate findings from market research into impactful merchandising solutions tailored to consumer preferences and shopping behaviors.
• Collaborate with Category, Product, and Retail teams to develop packaging concepts and retail displays that differentiate Pura and enhance the customer shopping experience

Vendor Management

• Oversee vendor relationships for the production, delivery, and installation of merchandising materials, ensuring flawless execution.
• Collaborate with retail partners like Target, Nordstrom, and Anthropologie to develop custom merchandising solutions.
• Act as a key liaison between the retail team, creative team, and brand partners to maintain alignment and consistent execution across all retail environments.

Omni-Channel Alignment

• Work with Marketing, Creative, and eCommerce teams to ensure brand consistency across digital and physical channels.
• Translate digital campaigns into in-store merchandising that aligns with Pura’s omni-channel strategy and enhances the shopper journey.

Project Management & Leadership

• Manage multiple merchandising projects simultaneously, ensuring they are delivered on time and within budget.
• Present ideas and strategies to executive leadership, brand partners, and retail teams, demonstrating strong communication and confidence.
• Establish and refine processes for consistent execution and high-quality standards across all locations.

Performance Analysis & Optimization

• Monitor the effectiveness of merchandising initiatives using sales data, shopper feedback, and store audits.
• Continuously identify opportunities for improvement and develop innovative solutions to enhance impact and engagement.
• Stay informed on industry trends, competitive landscapes, and new technologies to keep Pura ahead in the market.

Essential Functions:

• Manage relationships with external stakeholders such as auditors, banks, and regulatory agencies.
• Lead and participate in special projects and assignments as required.
• Maintain a comprehensive understanding of Pura’s products and procedures to ensure accurate financial records.

Qualifications:

Experience

• 8+ years in visual merchandising, ideally in beauty, fashion, or home décor.
• Hands-on experience managing vendor relationships, retail partnerships, and large-scale visual merchandising projects.
• Familiarity with retail environments like Target, Nordstrom, and Anthropologie is preferred.
• Packaging design experience is a plus. 

Skills

• Strong creative vision with expertise in design, branding, and shopper engagement.
• Proven project management skills, with the ability to manage timelines, budgets, and resources effectively.
• Solution-oriented mindset with the ability to adapt quickly in a fast-paced environment.
• Exceptional communication and collaboration skills, capable of influencing executive leaders, brand partners, and retail teams.
• Ability to translate consumer insights into actionable merchandising strategies.
• Strong analytical skills, including familiarity with shopper insights, competitive analysis, and sustainability practices.
• Expertise in presenting unified concepts and strategies across multiple, varied formats tailored to different retailers and audiences.
• Experience working in mass, mastige, or prestige retail environments where the shopping experience involves a diverse array of brands.
• Category experience in beauty, fragrance, consumer packaged goods (CPG), and direct-to-consumer (D2C) brands is a strong plus.

Pura’s Story

We’re passionate about creating spaces that inspire, elevate, and transform everyday life. We believe scent is more than just a pleasant background—it’s an integral part of Scent Design , transforming homes into meaningful, personalized spaces. Our smart home fragrance diffusers allow users to design their own scent experiences with premium, clean fragrances.

After 10 years of innovation, we’ve been recognized by Inc. and Utah Business as one of the best places to work, and we continue to push the boundaries of technology and fragrance. Join us in our pursuit of reimagining what’s possible with scent design.

Our culture is built on a foundation of innovation, collaboration, inclusivity, and being good humans. We believe in fostering an environment where creativity thrives, empowering each team member to contribute their unique perspectives and skills. Our commitment to sustainability and integrity drives our decisions, ensuring that we not only create exceptional products but also contribute positively to our community and the planet. We celebrate diversity and prioritize open communication, cultivating a supportive atmosphere where everyone feels valued and inspired to push boundaries. Together, we’re not just building a brand—we’re creating a movement that redefines the role of fragrance in our lives.

Join the Pura Team!

We’re looking for individuals who believe in the power of fragrance and technology to transform lives. If you’re ready to be part of a dynamic, fast-growing company at the forefront of an exciting industry, we’d love to hear from you.

Pura provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

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